Mobile Apps vs. Mobile Web …Does it matter to me?

by ReadyFUND$ Payroll Card

Mobile apps are the latest craze in the mobile device market.  And it’s no wonder why, businesses are developing custom programs designed to perform very sophisticated services through a person specific device market. Everything from games to financial transactions to GPS driven locater services are now available, largely at no cost to the user.  The three primary “smart” platforms for mobile apps are the Android, iPhone and Blackberry.

Mobile web sites on the other hand are designed to function on any device with a web browser. This includes the three mobile platforms above, but also includes millions of other mobile phones that have web browsers for internet access.  A mobile website is simply an alternative version of an existing website designed to deliver an effective display of features to the mobile screen.  When accessing a standard website, the platform will typically recognize the incoming mobile device and automatically redirect access to the mobile site version for a better consumer website experience, with or without a “smart” phone platform.

The bottom line:  Whether an app or just a mobile site, most mobile platform web access has some limitations when compared to the accessing from a full screen computer.  With that in mind, both mobile aps and mobile websites can be very handy and helpful for accessing certain types of information.  For example, maybe I’m out and about and looking for a specific ATM network for using my debit card or ReadyFUND$ payroll card.  It’s nice to pull up an app (if I have a smart phone) or a mobile website (works for any web enabled phone) and it will tell me exactly where to go.

Does it matter to me which one I use?  Not at all, as long as it gives you the information you need in an easy to access and easy to read format.